The food retail industry comprises foods sold at food retailers such as grocery stores, mass merchandisers, drug stores, convenience stores and foodservice facilities. Total retail and food service sales in the United States amounted to about $5.32 trillion in 2015. “Such traditional factors as price, taste and convenience hold less sway over consumer purchasing decisions, according to a report published by the consultancy Deloitte in a study conducted with the Food Marketing Institute and the Grocery Manufacturers Association. New purchasing influences, such as health and wellness, safety, social impact, experience and transparency, are motivating consumers and forcing food and beverage manufacturers and marketers to adapt,” according to Keith Nunes is his article ‘The U.S. Consumer has changed.’ With over 650,000 grocery stores and restaurants in the United States and millions more globally, these establishments are always looking for new and adaptive ways to increase business while maintaining good customer relations. Food’s supply chain is frequently long and complex, leaving the consumer at risk of contamination or outright fraud. At the same time, local producers lack
Our business model is free to the consumer and funded by subscriptions paid by food purveyors and restaurants. We will empower consumers to become subject matter experts in healthy eating options.
InformedEater’s collaborative network connects consumers and producers with knowledge about food and the resources they need to create a transaction. Through InformedEater’s web portal, consumers will easily be able to search and discover new, certified producers and vendors that meet their needs. InformedEater provides producers with their own online farm stand, allowing them to upload goods, communicate with purchasers, and collect payments. Both the consumer and the purchaser will be able to rate and review the transaction in an open style format. InformedEater has many benefits for business to business relationships as restaurants and markets are always looking for new sources of ingredients, products and services. The InformedEater platform will provide its users with a collaborative and transparent solution to tackle the issues around the food industry. InformedEater’s ambassador program allows individuals interested in helping out in the mission of the company by signing up businesses while receiving a commission for doing so.